Sony Swot free essay sample

Sony’s market is very selective, its concentrates on the technology sector of entertainment. Meaning it is a very small sector, as well as not a profitable as some other sectors. The goods Sony sells are once off purchase goods and there are many different companies out there to choose from. * Over the years Sony’s sales have been going down due to bad commutation ad management on its part. The Sony’s play stations network’s reputation has crashed several times and has caused a down fall in Sony’s reputation in this sector. Its management is no longer focusing on advertising but on allowing its goods to be sold through third party (HMV, Aldi, Argos) meaning people are not as aware of its products as it could be and are seeing it along side of its competitors whom they can came Sony’s product against. * Due to its management pulling out its factories and help centers from western countries and the US they have damages their name to the public sector. We will write a custom essay sample on Sony Swot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People will not buy from companies that have set up a branch in their country so they don’t have to wait for delivery to come from half way around the world or because they know that the company is helping their country by being there. Opportunities * Due to the increase in technology and the importance of technology in this current world Sony could expand itself into many new technology sectors (kitchen, car or music). This would increase its production rate as well as its profitability ratio and allow it to invest more into more important sectors. Much of Sony’s reputation is built on its own original ideas, which its management is keen on keeping up in the foreseeable future. Sony shod keep this reputation up as the consumer market like new and innovating ideas. One of its greatest ideas is still praised today the PS and has caused many companies to copy this idea in order to tackle Sony’s growing reputation from it. * The marketing department could increase i ts advertising techniques with the growing importance of the internet and social media networking, Sony could easily advertise many of its new products to different segments of the market (Teens, Elderly). With the current economic climate cooling down Sony might decide that setting up its new branches in countries with a knowledgeable economy of the area around them is of benefit to them. Also employment would be cheap due to large unemployment and jobs being scarce. * Due to consumer awareness Sony is now more inclined to sell their high end products cheaper than its competitors (Apple). Making sure that the price will attract the customer if nothing else will. Most people don’t care about the small difference in speed between the I pad and Sony touch if the price of the touch is nearly 50 euro cheaper. This along with its quality long life goods will make Sony’s sales of it goods grow in the future. Threats * Sony’s main weakness is its competitors (Apple, Microsoft, Toshiba and now Google). These companies have expanded into many of Sony’s markets and have very quickly have become well recognized brand name and respected in their areas. Apples have long been in the technology sector and their product reliability is second to none if not a bit too expensive. Like’s of the Macs, I Phone, I pad, IPod and Itouch are the best in their sector for their goods. Most people will buy an I Apple product over a Sony product if they can afford it. Microsoft have been Sony’s main competitor in the console market with its x-box which are more affordable then the PS and mor3e of a selection of family games, Nintendo have also competed in this sector. Tosebhia and Apple as well as HP and Dell and Athlon have long been competing in the computing sector with Sony as they all produce faster and better and more reliable computers over the years. Google android and Apple have been competing in the phone market and the Tablet market making it very difficult to try come out on top.